Many consumers have enjoyed a Jack Daniels and Coke cocktail. They can now get the two beverages combined in a can. “This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and president of Brown-Forman, which markets the Jack Daniels brand.
The classic bar cocktail, a combo of Jack Daniel’s whiskey and Coke, is slated to roll out in premixed cans in late 2022 and will first be offered in Mexico.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and President of Brown-Forman Corporation, an American-owned spirit and wine company, announced in a statement obtained by USA TODAY.
The soda giant and Brown-Forman said the drink will contain 5% alcohol.
“We keep consumers at the center of everything we do in expanding our portfolio,” Coca-Cola Chairman and CEO James Quincey said. “We are consumer-focused and offering more choices, including in rapidly expanding flavored alcohol beverages.”
