Instagram has a new setting that allows users to filter content that some users may deem upsetting or offensive.
The feature is an expansion of Instagram’s “Sensitive Content Control,” a product launched last fall that lets users choose how much sensitive content shows up on their Explore page. This new setting extends that control to recommended content in your feed including Reels, searches, suggested accounts, and hashtag pages.
The help center page says Sensitive Content Control “applies to some content that goes against [Instagram’s] Recommendation Guidelines, but does not apply to content that goes against [Instagram’s] Community Guidelines.” In other words, sensitive content doesn’t violate the rules, but it might be considered offensive or triggering to some. That might include:
Content that may depict violence, such as people fighting. (We remove graphically violent content.)
Content that may be sexually explicit or suggestive, such as pictures of people in see-through clothing. (We remove content that contains adult nudity or sexual activity.)
Content that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs. (We remove content that attempts to sell or trade most regulated goods.)
Content that may promote or depict cosmetic procedures.
Content that may be attempting to sell products or services based on health-related claims, such as promoting a supplement to help a person lose weight.
How to access Instagram’s new sensitive content setting
The new setting gives you the option of choosing “More,” “Less,” or “Standard,” which is the default for users. Each option corresponds to how much sensitive content you want to be filtered out. To access this setting follow the steps below.
This means that Instagram is now more selective in the content it provides to its users and the experience on the platform is highly bespoke and tailor-made to the news and content that is most relevant to its users, without the usual excess information that accompanies the world of social. Sensitive content, WE vote yes.
