WE Product Awards is a new concept by WE Group, identifying products that are leaders in their category and recognising their prominent position as consumers’ favorites. Through the Group’s sales data, customers’ reviews and product preferences, WE Product Awards aims to celebrate products and brands that have consistently received consumer support.
WE Awards is based on objective data, not on voting or endorsements, making this a fair process that reflects the retail world. WE Group owns WaysExpress.com, Cyprus’s only online multistore, offering thousands of products to consumers anywhere in the world; with a predominant geography in Cyprus and Greece. The e-com site has been operating since 2015 and it has been growing extensively since, selling products across a wide range of categories such as groceries, mother and baby products, health and beauty, pharmaceuticals, home and garden products, pet essentials, technology and electronics, sports and fitness, jewellery and books and stationery to name a few. WaysExpress.com comes complete with its own app too, available through the App Store and GooglePlay, placing it in a position that dominates the online retail market. Coupled with the Group’s operation of actual physical supermarkets, it seems that WE Product Awards carry with them both the quantitative and qualitative credibility required to run this Awards initiative.
The Awards aim to applaud excellence based on three parameters: sales numbers on the platform, total score of customer reviews and product preference in terms of how often a client orders the same product over a period of time.
Sales numbers on the platform essentially deal with the quantitative data required to draw conclusions. The Awards take a specific period of time and assess the total sales numbers of products that belong in the same category to infer conclusions. Customer Reviews deal with reviews provided via the platform, email or social media and are a qualitative metric that results in an overall score. Product preferences demonstrate the frequency with which a product is ordered by different clients i.e. the value of repeating customers.
Each category will include a winner and 3 shortlisted brands, paying credit to products that might not have won but are high on the preference of the consumer.
Product winners will be presented with the Award, a certificate and free visiblity on all media outlets of the Group, which include social media channels, official Group websites and curated content on wenewsmedia.com. WE Group’s customer database measures thousands of entries, all of which will receive press releases and newsletters in relation to the Awards, further enhancing the effort of the brands to excel in a highly competitive environment.
OBJECTIVELY AWARDING THE MOST POPULAR PRODUCTS
WaysExpress.com is in constant evolution, creating a mega-community of consumers that engage with the site in more ways than one: the platform now offers free music streaming to all registered users, whether they are currently using the app or not. On top of that, WE Music is also available on Spotify, where the user can listen to curated playlists for every mood. Premium users, the annual subscription service of the multistore has been reinvented with added perks and benefits, including free delivery for all orders. The e-com site runs impressive social media content too, with competitions and offers running monthly, further adhering to the philosophy of spending less by living better. Exciting times.
