The past two-plus years have been a lot for people to handle, but something positive that has come out of the upheaval is how people talk about health and wellness. Conversations have become more widespread, community-oriented, encouraging and supportive.

As more and more consumers integrate health and wellness practices into their daily lives, they also share their feelings passionately online in spaces they trust. At the same time, brands are finding their place in the growing conversation and expanding how they participate and engage with consumers in the space.

While conversations in the past may have focused on diets and exercise, consumer understanding about health and wellness has greatly expanded over the past few years. Today, it can cover a wide range of topics: medicine and supplements, mental health, sleep hygiene, nutrition and body image, mindfulness and meditation, organic lifestyles and anything else that improves how people feel about themselves. It also includes the products and technology that helps people achieve their goals, from the athleisure apparel that makes them feel good, to the fitness technology that helps keep track of their progress. In fact, the health and wellness industry is growing exponentially. A recent McKinsey study pegged it as a $1.5 trillion market.

So, what are people talking about when they talk about health and wellness?

On Twitter, personal health stories are driving public conversation. And the conversation is buzzing with consumers seeking information and forming communities. They’re open about the challenges they face and are looking for other likeminded people and support.

At the same time, consumers are also keeping an eye out for new tools to help them on their path to better health and wellness. They’re looking for new products and services in the health space and using technology to measure their progress.

These insights are invaluable to brands looking to be part of the health and wellness conversation as they aim to both understand new consumer behaviors and boost their visibility and relevance.

Source: adweek.com